Minou

minou, meaning “kitten” in french, evokes the care-free playfulness of simpler times. she’s a dose of cheeky nostalgia and an antidote to the modern world. when you wear minou, you become the kitten: pampered, well-kept, and living a life of leisure.

“ne t’inquiète pas, minou.” lying in a field of grass, warmed from the sun, feet kicking in the air. a picnic is scattered around you. a can of half-drank grapefruit soda is perched just out of reach. a fluffy white kitten curls up beside you. you blow a giant strawberry flavored bubble. it pops and, giggling, you peel the gum off of your mouth. a nearby fig tree rustles in the wind. for a moment, everything feels less complicated.

vibes: nana by ai yazawa, a decadent picnic with a spread of magazines, a teenager’s messily curated room, taking outfit pics with polaroids, retrofuture nostalgia.

top: grapefruit, strawberry bubblegum, rhubarb

middle: milky fig, fig leaf, warm grass, chalky iris

base: vanilla marshmallow musk